Audience Research

We understand that to create a high quality, successful music video, we need to ensure we use in depth research into who our target audience is, what their expectations are and if they will like what we plan to do. To do this, we had to use our knowledge and skills to put together a questionnaire in which, as a group, we feel we will gain an in depth insight into who our audience and what they will want to see. Our questions asked for basic information e.g. age and gender, questions on their intake of music and what they like to see in music videos. Here is a copy of the questionnaire we handed out to 24 people:

1. What is your age?

   14 -16 ____

   16 – 18 ____

   18 – 21 ____

   21+ ____

2. What is your gender?

    Female ____

    Male ____

3. How often do you listen to music?

    Never ____

    Daily ____

    Weekly ____

    Monthly ____

4. How do you get your music?

    Legally – iTunes etc ____

    Illegally – youtube converters etc ____

5. How do you listen to your music? (May pick more than one)

    Computer ____

    Radio ____

    MP3/Ipod ____

    Television ____

    CD ____

    Other (please state) ____________________

6. What is your favourite sub genre to indie music?

    Indie rock ____

    Indie punk ____

    Indie pop ____

    Indie folk ____

   Other (please state) ____________________

7. Favourite Indie band/artist?

    Kings of Leon ____

    The King Blues ____

    Florence and The Machine ____

    Oasis ____

    Other (please state) _________________

  

8. Do you prefer male Indie bands or female?

    Female ____

    Male ____

9. Do you expect the style of clothing to be.. (May tick more than one)

    Original and experimental (Lady Gaga style) ____

    Indie style (vintage etc) ____

    Everyday clothing – all fashions ____

    Chavy ____

    Other (please state) _____________________

10. Does watching Indie music videos influence your style of clothing?

      Yes ____

      No ____

11. Would you associate dark colours with the Indie genre?

      Yes ____

      No ____

12. Do you like music videos to show just the band or the band along with a story   edited in between?

     Just the band ____

     Story also shown with band ____

13. If there is a story, do you prefer to involve the lead singer/artist or new characters?

      Band/artist ____

      New characters ____

14. In a music video, do you prefer to see the band or the setting first?

      The band ____

      The setting ____

15. What stock settings would you expect to see within an Indie music video? (May pick more than one)

      Clubs ____

      City streets ____

      Any open space ____

      Studios ____

      Other (please state) ____________________________

16. Do you own many CDs?

      Yes ____

      No ____

17. If not please state why ______________________________

18. When buying CDs, does the cover attract you?

      Yes ____

      No ____

19. What attracts you most to the CD (May pick more than one)

      The cover ____

      The band name ____

      The picture used..

            Of band? ____

            An image of something that doesn’t relate to anything? ____

    Bright colours ____

20. Do you prefer the cover to create an enigma or not?

      Yes ____

      No ____

Results 
What is your gender?

 

The Calling-Where Ever You Will Go

Analysing a Music Video (The Calling-Where Ever You Will Go)

This Music video was a very stronge narrtive and its follows the propps theory its starting off that very thing is fine and going well there an inturrpetion when she finds out her boyfriend had cheated. The tatoo shows the audeince that they been together for a while, it also she that the man meant a lots to her. When its scence it shown the paces of the music increase which corrosponse this the action in the music video. This storyline help the audeince understand the lyrics of the song and it shows the emotion. A closeup is used to show the audience how much pain shes in through getting the tatoo this is also connote the pain shes feels after she founds out.

The began of the video its has a long shot of the band and some of the setting, the setting is feels very lonely this could connote how the character is feelings when she finds out about her boyfriend. The first shot of the main charcter shes in the same setting but on her own this shows the veiwers that she is main character, her body language suggests that shes upset and has not got much confiented as she is look down towards the floor instead of straight at the camera. Even when she its a mid shot of the character she makes no eye contact with the camera which suggest she does not want to speak or be around people. 

The video also link the began to the end; in the tatoo shop a mid shot of a man looking straight at the main character but walking away however towards then end their a midshot of both charcter walking away together. By doing this it shows the audience the connection between both characters.

The music video does not have many bright colours  The band are wearing caustal clother which connotes the band it very chilled and are you aranage guy however the main colour that is being wore is black which connotes "Power". Within the video their are many shots of one band member on the own ( the singer) which shows the audience that he is the main one out of the group.

Analysing An Advert Poster

The poster Corosponse with the video. One of the band members is more infront than the rest of tehband which shows the veiwer that his the main character with in the band. The other member are in the background which shows their are less important however because they are only people in the image this shows that they are a band.

The body language suggest that they are very laid back as if the have not got a care in the world whichs working well for the target audience ( teenages). One band member has his hand on the pocket which connotes that he is not taking the photoshot seriously.

Another reason the poster corrosponse with the video is that the poster has not got any colour into it however to make the important information stand out they have use a contras of black and white to catch the audience eye. On the poster there's not much text, its short and to the point this works well as the target audience is teenage and sterotype teenage hates reading.

Front of the CD cover 

The first thing that catchs the audience eye is the pair of lung this is because it is very unusual and is not seen offten. The main focus is of the artist herself she is wear is white dress/top which connotes purity and kindness.The white is also a contrass this the drak background which makes her stand out more.  The artist is not looking straight at the camera and therefore their is no direct connect with the audience.  the copy is also in white which shows the audience an connect between the artist and the copy.

The arstis is not looking at the camera again however the bright light behind her is like a symbole of gent and loving alomst angle like. in the image she has alot of people around her but no one face is showing, everyone is looking at her which connote how important she is to her fans. the artsit is connecting with the people which suggest that she is laid back and wants her audience to belive she is same stuate as them.  The background colour are very and yet again she is in a white dress.

In this image there are human in it. its very calm and relaxing. infront of this image is where is CD would be place theirfore by not having a busy image shows that the main focus would be on the CD. Its a very natural image with flower on which is quite feminie and shows that the target audience is not for boys.

This is the back of the CD and its also has an connection with the front because of the lungs. lungs are a important part of the body and there could be used a symbole to show the audience how important this CD is. The Copy is white with the contrass of a dark blackground it also the most important imformation that the audience would want to know.

Oasis - Oasis Wonderwall

Analysing a Music Video (Oasis- Wonderwall)

Settings  in the video are very simple and plain which helps the audience focus and the singer. Within the video there isn't much colour most of the settings are black and white however the guitar turns blue, blue could be associated with cold and depressing which corresponds with the lyrics of the song and the emotions of the song it also add extra emphasis on that instrument. The outfits are not very adventurous, they are very plain and as they are all in black and white the viewers are unable see the colours this puts the main focus on the lyrics of the song. The outfits are very common which helps the audience relate to the band members. The first sign on lyrics to visual representation is where the lead singer sings "and all the roads we have to walk are winding", at this point he is sitting in a chair just as if its unwinding which shows a correlation with the lyrics. The video does not have a narrative side to it; it’s mainly for a performance base; as you can either see the singer singing or other members playing their instruments

Analysing An Advert Poster

The purpose of the poster is to advertise a band however in this case no member of the band  are seen on the poser which give a mysterious feeling to the band. The band name is at the top of the page, for the audience to know that this was a poster about oasis you would have to know the band well which connotes the band is popular. The text is very short, snappy which capture the viewer eye. The poster does not have much information on it which allows the viewer to research and find out more. The poster has a calming mood to it, this is mainly because of the pastel colour used; they are very subtly and dull. Another way the poster gives a calming feeling it is by the image itself as it look like something from a dream world almost perfect.

Analysing a CD cover

The images is repeat twice which makes the image more powerful and the audience are more likely to remember the image. Another reason why i think the images are important is because the band names is small in the left hand coner so its does not stand out the the audiences. the headline at the top does not stand out either as it camouflage into the background as this make the image standout towards the viewer. The out back has the albums song at the back which allowed the the audience to see whats on the CD. The tone of the image  is very subtle and calming which connect to the music on the album.

The Killers- Mr, Brightside

Analysing a Music Video (The Killers- Mr, BrightsideAnalysing)

One if the main colour within this video is red which connote love and danger, this corrpsonse with the lyrics as the song is about a love triangle.In the storyline the band is given the low statue which makes the audience belive that they are orinigial people who have the same emotion as them.the band as limted the representation of the lyrics and has focus on the narrtive. There is a big contrass with the acters and the audience; the acter are dress to represent the early 1990s/1800s however the target audience are young adults and teenager but my doing this it widers the target audience because people who can remeber the early 1990s can relate to the costumers.

Long shots are used to show the audience more idea about what is going on in the room this allows the audience to feel as they are in the room.Fast cuts are used within the video which corrsponse with the emotion of the lyric- confuess and not sure whats happening, this is a good way the band has created enigma has you are unable to see very detail on the first veiwing therefore they would need to watch again.Close ups of the band make the band member seen more relistic and make the audience feel like they have an connect with them.

Analysing An Advert Poster

This is another poster that does not have any band member which shows that the band want the main ocus to be on their music not the band themselfs.Within the poster however the image used is connected with the albums name which is writen is a clear front. The bands and album name is in the center of the poster  which connote how important it is also it takes the viewer eye straight to the center. them bottom image is of derset which sets a warm feeling to the album  however the purples and white creats calm feeling which helps represent the laid back music on the ablum, the image of the moon and landspace also help create this feeling too. The information is on the last thrid of the so the image is to catch the audience then the important  information is right under.

Analysing an CD Cover 

The image of the band is very chilled and laid back which could symbolize the music on the CD. The band member are in casual clothes which suggest that they would like to fit in with the audience and not stand, just your average boys. None of the are looking at the camera however 4 of them are looking at the same way but  audience cant see what they are looking that. the boy at the left standout from the rest of the group as he is looking the other way.When opening the CD cover you realize the band was looking at the dog.

Both Images are the same but to make them look different they have edited the tone of the image. the image is not very clear which make the audience wonder what it is. 

The Drums- Let's Go Surfing

Analysing a Music Video

Within this video there are no many closeups of the band or their insturments which unables the audience to connect with the band member.Tt also does not use many cut however by doing this it gives the video on stationary feeling to it; as if everything is fine and steady which  goes well this the emotions of the lyrics.The beginning of the video it starts with non-diegetic sounds with people whistling which draws the audience in because as the whistling get louder you can see something get closer and you wants to know what it is. the setting of the film contradicts what the song is about. " wake up its a beautiful morning" however the setting is very dark and more like the night, the target audience is young youth as they because more awake at night instead of the morning.The dark setting has a contras with the outfits the band is wear, the jumper are very bright which allows them to not blend in with the background and stand out. However they are wearing common clothers such as jumpers and jean which suggest they want to have the same statues as they target audience.

when the band are all one scene the singer is positioned infront of the rest of the band which suggest that he is the main one and is more important.

Analysing An Advert Poster - Goo Goo Dolls

The  colour that stands out the most  is red and Red is the color of fire and blood, so it is associated with energy which suggest that the band is every lively.However the main colour seen on the poster is black,Black is a mysterious color associated with fear and the unknown which make the audience want to listen to their songs to know more about them. The facial expressions are very smile and they all look like they are having a good time which makes the audience feel like they would enjoy listening to their music. The postion the band is in suggest that the singer and gitar is more important.

Analysing CD Cover 

The images are more like art work then pictures which could symbolize the music is like a art work. The colour used are very bright which captures the audience eye also because the image is unusable it makes look closer to try and work out what it is.

Kings Of Leon

Analysing a Music Video (Kings Of Leon- Use Someone ) 

Image 
The video starts of with the pan camera movement which shows the audience the setting of the video however no one is seen at first. There are loads of straight cuts used at a very high pace, shows different settings which connotes that the band are alway busy and on going. It also tells the audience a little about the band.There's a mid shot of one of the band member smoking on stage the which connotes that they are rebelling against sociality. This shows that the target audience is youth because quite often youth are represented as trouble who are alway going against what is right. 
Close up is used to focus on the musicians mouth when singing the lyrics of the song there's also a close up of his face to show the emotion, which suits what the song is about. Later on in the video a pan is used to move from one member of the band to another.Close ups of band is used to emphasis that the band plays there only instruments as the gengre of the video is indie/rock.
The video does not have a real narrtive to it however there are many shots and footage of the tour they did and but using fast cuts gives the audience the feeling of travling.The first line of the song is also used as the last line and the close up shot of the lead singer is used again, like at the beginning of the song which helps the audience connect with the lyrics as they would have heard them more than once.
Analysing An Advert 

The poster is very plain the image is the sunset which connects with the albums name " come Around Sundown" the colour are contrassing between rock and indie as the are not dark colour however the colours are not bright either. The purpose of the poster is to advertise when the ablums going to be out and they do this by putting the data on the poster however the text does really standout, it camflouage with the background.

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The ablums is in black and white however the band name is in a draker tone of black and the ablums title is in red which makes the text standout for the audience.the background is very plain which makes the girl and goat standout, the girls is not your stereotype " Hottie" however she is fin.By having the goat in the image make the audience what to know what is so important about this Goat.This image is like a carry on from the first one, which give the audience more information about the setting of the images.the carvan look deserted and old.The thrid image has an connection with the first image however the audience still does know what it stands for. The image of the bans they are all standing in a line therefore no one stands out.