We understand that to create a high quality, successful music video, we need to ensure we use in depth research into who our target audience is, what their expectations are and if they will like what we plan to do. To do this, we had to use our knowledge and skills to put together a questionnaire in which, as a group, we feel we will gain an in depth insight into who our audience and what they will want to see. Our questions asked for basic information e.g. age and gender, questions on their intake of music and what they like to see in music videos. Here is a copy of the questionnaire we handed out to 24 people:
1. What is your age?
14 -16 ____
16 – 18 ____
18 – 21 ____
21+ ____
2. What is your gender?
Female ____
Male ____
3. How often do you listen to music?
Never ____
Daily ____
Weekly ____
Monthly ____
4. How do you get your music?
Legally – iTunes etc ____
Illegally – youtube converters etc ____
5. How do you listen to your music? (May pick more than one)
Computer ____
Radio ____
MP3/Ipod ____
Television ____
CD ____
Other (please state) ____________________
6. What is your favourite sub genre to indie music?
Indie rock ____
Indie punk ____
Indie pop ____
Indie folk ____
Other (please state) ____________________
7. Favourite Indie band/artist?
Kings of Leon ____
The King Blues ____
Florence and The Machine ____
Oasis ____
Other (please state) _________________
8. Do you prefer male Indie bands or female?
Female ____
Male ____
9. Do you expect the style of clothing to be.. (May tick more than one)
Original and experimental (Lady Gaga style) ____
Indie style (vintage etc) ____
Everyday clothing – all fashions ____
Chavy ____
Other (please state) _____________________
10. Does watching Indie music videos influence your style of clothing?
Yes ____
No ____
11. Would you associate dark colours with the Indie genre?
Yes ____
No ____
12. Do you like music videos to show just the band or the band along with a story edited in between?
Just the band ____
Story also shown with band ____
13. If there is a story, do you prefer to involve the lead singer/artist or new characters?
Band/artist ____
New characters ____
14. In a music video, do you prefer to see the band or the setting first?
The band ____
The setting ____
15. What stock settings would you expect to see within an Indie music video? (May pick more than one)
Clubs ____
City streets ____
Any open space ____
Studios ____
Other (please state) ____________________________
16. Do you own many CDs?
Yes ____
No ____
17. If not please state why ______________________________
18. When buying CDs, does the cover attract you?
Yes ____
No ____
19. What attracts you most to the CD (May pick more than one)
The cover ____
The band name ____
The picture used..
Of band? ____
An image of something that doesn’t relate to anything? ____
Bright colours ____
20. Do you prefer the cover to create an enigma or not?
Yes ____
No ____Results
What is your gender?
